Up.Loud.

More than 20,000 “Iron Swords” wounded soldiers have slipped out of the public eye. These men and women - the very salt of the earth - sacrificed body and soul for Israel’s security. Even now, while the war still rages, their stories have faded from the national conversation, and no one knows what will happen the day after.

Our vision

We ignite a spark, echo it to the public, and empower wounded heroes to own their narrative – all through tailor-made projects

Our mission

Put wounded soldiers back at the center of Israel’s narrative, showcase them as role models in Israeli society, provide continuous, community-driven support for them and their loved ones, institutionalize year-round appreciation and respect, independent of headlines, ceremonies, or memorial days.

We serve as a tailor-made amplifier - a project HUB whose sole purpose is to get their voices heard by as many ears as possible.

Read more - Our first project - 8For8 - eight Olympic-distance triathlons in eight consecutive days - one every day. Each day will be dedicated to one wounded hero.

מחזירים את פצועי 'חרבות ברזל' לשיח הציבורי